The Birthday Project is about more than performing random acts of kindness to coordinate with how many years old you are. It's about recognizing that we are all here for a reason that is bigger than ourselves. The Birthday Project is the vehicle that will change personal priorities, family traditions, and cultural celebrations for generations to come. It's about remembering, in the midst of all our busyness, that the day we were born matters. That WE matter and we are called to remind others that they do too.